US EditionCan Ferrero Breathe New Life Into Breakfast?
10 Articles
10 Articles
Can Ferrero breathe new life into breakfast?
As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg raises hopes for a category revival. Can innovation, health-focused reformulation, and Gen Z engagement breathe new life into iconic brands like Froot Loops and Special K?
Ferrero has the crooks. In 48 hours, the king of Nutella announced his will to engloutir Kelloggs and Carambar & Co for nearly 3 billion euros. Objectives: diversify his sweet empire and strengthen its presence in the United States.
Ferrero's acquisition of Kellogg's reveals a paradigm shift already underway. Long-established companies are worth less than tech startups. A reflection on the meaning of a company's value in the age of data and digital.
The summer is very turbulent on the side of Italy.
Ferrero Poised To Revive WK Kellogg Sales For Health-Conscious Americans
Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping struggling brands like Keebler cookies, has a good chance of reviving WK Kellogg’s legacy cereal brands with its $3.1 billion take-private deal announced (more…) The post Ferrero Poised To Revive WK Kellogg Sales For Health-Conscious Americans appeared first on KamCity.
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