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CEO of Brown-Forman to Retire After Nearly 30 Years
Whiting will stay on until a successor is chosen as the Jack Daniel’s maker begins a search that includes internal and external candidates.
- On Monday, July 13, 2026, Louisville-based Brown-Forman Corporation announced that President and CEO Lawson Whiting will retire effective upon the appointment of a successor.
- Whiting's departure follows a tumultuous year involving rejected takeover attempts. Brown-Forman rejected a $15 billion bid from Sazerac in May and ended merger talks with Pernod Ricard in April after failing to agree on terms.
- Facing industry-wide headwinds including tariffs and increased competition, Brown-Forman cut about 12% of its workforce—more than 5,000 people—last year amid operational pressures.
- Brown-Forman's Board of Directors has initiated a search for a new leader considering both internal and external candidates, while Whiting agreed to "remain available" in an advisory capacity to ensure a smooth transition.
- Analyst Seamus Cassidy of TD Cowen suggested investors might view the succession as an opportunity for Brown-Forman to pursue a strategic reset aimed at improving growth and shareholder returns.
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The Maker of Jack Daniel’s Needs a New CEO. 155 Years After the Company’s Founding, They’ll Still Have to Answer to 1 Family
As Americans pull back on drinking and core whiskey sales slide, Lawson Whiting’s exit leaves the spirits giant looking outside its walls for a turnaround strategy.
·New York, United States
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Brown-Forman, manufacturer of Jack Daniels Scotch, announced that his CEO, Lawson Whiting, will retire as soon as a successor is appointed. Exclusive material for subscribers. To have full access, access the material link and register.
·Rio de Janeiro, Brazil
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Jack Daniel's maker Brown-Forman CEO Lawson Whiting to retire
Brown-Forman CEO and President Lawson Whiting has decided to retire, the company said on Monday, but did not provide a timeline for his departure. Whiting will continue in his role till a successor is appointed, the Jack Daniel's maker said.
·Spokane, United States
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Total News Sources17
Leaning Left4Leaning Right1Center7Last UpdatedBias Distribution59% Center
Bias Distribution
- 59% of the sources are Center
59% Center
L 33%
C 59%
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