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+Centro Cba: the New Digital Tool to Boost Trade in Cordoba
Summary by Canal C
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Canal C + CENTRO CBA: the new digital tool to boost Cordoba’s trade The merchants of central Cordoba seek to reverse the decline in sales with new strategies that boost activity in the historic city center. Amid a recessive context and a marked reduction in the flow of consumers, they launched the +CENTRO CBA app, a digital tool that aims to “motivate people to return to the center and rediscover the shopping tour.” So far, more than 100 locals …
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