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With His First Smartphone, Lula Seeks to Catch up to Brazil’s Online Generation

The move reflects Lula’s effort to catch up with online voters as younger candidates win millions of votes through social media campaigning.

  • On Saturday, Brazilian President Luiz Inacio Lula da Silva took ownership of his first smartphone, a move acknowledging his need to connect with voters ahead of Sunday's presidential runoff.
  • The shift follows Lula's disappointing first-round performance and reflects a broader change in Brazilian politics, where younger, social media-savvy candidates dominated congressional races held earlier this month.
  • Right-Wing Liberal Party candidates Nikolas Ferreira and Lucas Pavanato each secured more than 3 million votes, with Maximo Zaldivar of the International Foundation for Electoral Systems noting that these "influencer politicians" possess unique political capital.
  • To strengthen his digital presence, Ana Elisa Silva joined Lula's inner circle, telling Reuters that "digital communication is not a generational privilege."
  • Standing in Lula's way is Senator Flavio Bolsonaro, son of ex-President Jair Bolsonaro, who topped the first-round vote using his own YouTube channel to engage voters directly.
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With his first smartphone, Lula seeks to catch up to Brazil's online generation

Just days before his 81st birthday, Brazilian President Luiz Inacio ​Lula da Silva this week took ownership of a brand new smartphone, one that former aides said was his first ever.

·London, United Kingdom
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Janones next to Lula Credit: Reproduction. President Luiz Inácio Lula da Silva (PT), famously averse to cell phones, won a Samsung Galaxy S26 Ultra on Wednesday (21), amidst the digital mobilization of his campaign to re-election. The present was given by the governor of Piauí, Rafael Fonteles (PT), and was accompanied by a promise: to enter the Lula Army, channel of WhatsApp led by federal deputy André Janones (Rede-MG). The model is announced …

·Brasília, Brazil
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President Luiz Inácio Lula da Silva won a Samsung Galaxy S26 Ultra from the governor of Piauí, Rafael Fonteles, on Wednesday, 21. The model costs R$ 10,349.10 in the manufacturer's official store, in the version with 256 GB storage. The configuration with 1 TB can reach R$ 13,949.10. + Understand what is West Politics The device has a 6.9-inch screen, 200-megapixel camera and privacy feature on the screen. According to Samsung, the 5,000 mAh bat…

The cell phone that President Luiz Inácio Lula da Silva (PT) won on the 4th day (21.Oct.2026) of the governor of Piauí, Rafael Fonteles (PT), is a Samsung Galaxy S26 Ultra, sold for R$ 10,349.10 in the manufacturer's store. The model with 1 TB of storage can reach R$ 13,949.10. The device has a 6.9 inch screen, a 200 MP camera and privacy protection on the screen. The battery, of 5,000 mAh, promises up to 31 hours of video playback. According to…

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Poder360 broke the news on Thursday, October 22, 2026.
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