Agreement Strengthens Oversight of Influencer Advertising
The agreement enables sharing of influencer data to enforce marketing compliance, with two compliance notices issued this year, aiming to protect consumers from misleading advertising.
6 Articles
6 Articles
Social influencers face clampdown under new data sharing deal between ASA and CCPC - Business Plus
Social influencers breaking advertising rules will be targeted under a new data-sharing agreement between the Advertising Standards Authority (ASA) and the Competition and Consumer Protection Commission (CCPC). For the first time, the ASA is to share with CCPC the details of social media influencers who are not complying with Irish advertising rules. The data the ASA can share includes the names, social media images, and the usernames of influen…
CCPC, ASA tighten regulation of social media influencers - TechCentral.ie
The Competition and Consumer Protection Commission (CCPC) has signed a new data-sharing agreement with the Advertising Standards Authority (ASA), which will enhance regulatory oversight of social media platforms. The agreement will enable the ASA to share information it receives through its online reporting portal while remaining in line with data protection laws, including names, social [… The post CCPC, ASA tighten regulation of social media i…
CCPC and ASA Sign Data Sharing Agreement Targeting Influencers
The Competition and Consumer Protection Commission (CCPC) has signed a new data-sharing agreement with the Advertising Standards Authority (ASA), aimed at strengthening regulatory oversight of social media advertising in Ireland.The agreement will allow the ASA to share information it receives through its online reporting portal with the CCPC, in line with data protection law. This will give the statutory body greater access to public reports of…
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