CCP fines Mizan Beverages Rs150m for copying PepsiCo’s Sting

CCP fines Mizan Beverages Rs150m for copying PepsiCo’s Sting

Accused of mimicking Sting’s overall design, colour combination, bottle shape, branding

CCP fines Mezan beverages for deceptive marketing

The Competition Commission of Pakistan (CCP) has imposed a penalty of PKR 150 million on Mezan Beverages (Private) Limited, the commission said on Friday. The company was found to have imitated the packaging and trade dress of PepsiCo’s Sting energy drink, thereby engaging in deceptive marketing practices in violation of Section 10 of the Competition Act, 2010, according to CCP press release. The Commission held that Mezan’s “Storm” energy drink…

Sting vs Storm: The case of copying iconic energy drink

The Competition Commission of Pakistan (CCP) has imposed a Rs150 million fine on Mezan Beverages (Private) Limited after finding that its “Storm” energy drink closely imitated the packaging and trade dress of PepsiCo’s Sting, constituting deceptive marketing in violation of Section 10 of the Competition Act, 2010. According to the CCP, Mezan Beverages’ product copied Sting’s overall look, feel, colour scheme, bottle design, and branding elements…

CCP fines Mezan Beverages Rs150mn over Pepsi complaint

The Competition Commission of Pakistan (CCP) has imposed a penalty of Rs150 million on Mezan Beverages (Private) Limited, which was found to have imitated the packaging and trade dress of PepsiCo’s Sting energy drink, thereby engaging in deceptive marketing practices in violation of Section 10 of the Competition Act, 2010. According to a released on Friday, the commission held that Mezan’s “Storm” energy drink fraudulently copied the overall loo…