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CBC’s five-year plan leans on young people, new Canadians to build audience
CBC/Radio-Canada targets children, youth, and newcomers with increased regional coverage and digital expansion while addressing misinformation amid declining trust, backed by a $150 million funding boost.
- On Tuesday, CBC/Radio-Canada released a five-year strategic plan aiming to expand its audience by reaching children and youth, newcomers and `non-users or dissatisfied users`, saying it can’t rely solely on existing fans.
- With falling engagement among youth and newcomers, the document notes these groups prefer digital platforms as social and political polarization and declining trust in media and public institutions rise.
- It also proposes boosting content on YouTube and TikTok, hiring journalists for 15 to 20 communities, investing in Northern Canada, and expanding ad-supported streaming television channels.
- The federal Liberals promised a $150 million funding increase and statutory federal funding, pledged combating misinformation, and proposed mandate changes for life-saving information during emergencies and local news coverage.
- The plan adds tackling misinformation with shared digital tools and flags generative AI's opportunities and risks, noting CBC needs a fast pivot to ensure a sustainable media ecosystem.
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Chris Selley: CBC's new strategic plan fails to find a reason it should exist
If admitting you have a problem is the first step toward solving it, then perhaps things are looking just a bit up at Canada's public broadcaster. Catherine Tait, CBC’s spectacularly out-of-touch Brooklyn-based president, is gone. And CBC’s new five-year strategic plan, revealed this week by recently installed president Marie-Philippe Bouchard, correctly diagnoses several of the Crown corporation’s problems: Young people don’t consume its conten…
·Canada
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The Toronto Star+2 Reposted by 2 other sources
CBC’s five-year plan leans on young people, new Canadians to build audience
OTTAWA - CBC/Radio-Canada says it wants to expand its audience by pitching itself to Canadians who "under-value" its services — or don’t watch, listen to or read its offerings at
·Toronto, Canada
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Winnipeg Free Press+29 Reposted by 29 other sources
CBC's five-year plan leans on young people, new Canadians to build audience
Breaking News, Sports, Manitoba, Canada
·Winnipeg, Canada
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Total News Sources40
Leaning Left21Leaning Right2Center6Last UpdatedBias Distribution72% Left
Bias Distribution
- 72% of the sources lean Left
72% Left
L 72%
C 21%
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