Cathay takes things a bit too far with new campaign for the Cathay/HSBC Hong Kong Rugby Sevens

Cathay Pacific Marks 50 Years of Elite Rugby in Hong Kong

Here are some notable campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World. Cathay Pacific, 'Nobody Does Rugby Like Hong Kong'Agency: Leo Hong Kong Hong Kong is a city that thrives on intensity, evolving from a modest fishing village into a global financial powerhouse and the beating

Cathay takes things a bit too far with new campaign for the Cathay/HSBC Hong Kong Rugby Sevens

Hong Kong doesn’t do anything halfway, ever. The city has evolved from a quaint fishing village into a global financial powerhouse. From having no rugby at all, to being the heartbeat of the sport. Its energy, breathtaking pace, over-the-edge intensity – in Hong Kong, every day is game day. Cranked to the max. This year, Cathay challenged Leo Hong Kong to build on its long-running Nobody Does RugbyLike Hong Kong campaign, which in 2026 commemora…