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Cathay Pacific Appoints Spafax as Exclusive Media Sales Representative
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Cathay Pacific selects Spafax in new commercialisation strategy
Cathay Pacific has appointed Spafax as its media sales representative, with the company to lead the commercialisation of advertising opportunities across the airline’s media ecosystem, including in-flight entertainment, onboard publications, digital channels, and experiential formats. The partnership was announced in view of the airline’s 80th anniversary this year, and Cathay Pacific says that is looking to bring in a fresh commercialisation st…
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