US EditionCasual retailers look to expand advertising co-op - Casual News Now
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Casual retailers look to expand advertising co-op - Casual News Now
Earlier this year, Brad Schweig of Sunnyland Outdoor Living in Dallas had an idea to start an advertising co-op for independent retailers who don’t have the resources for splashy marketing campaigns. After a virtual discovery meeting in January, Schweig and several other retailers began moving forward on the idea, and the group is looking to add new members. “We initially had about a dozen stores that were interested in this program. From there,…
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