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Castorama's Robert Wicha On Why Technology Alone Doesn't Create Value | Global DIY Summit 2026
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Castorama's Robert Wicha On Why Technology Alone Doesn't Create Value | Global DIY Summit 2026
One of the most fascinating conversations at the Global DIY-Summit wasn’t really about AI, marketplaces, retail media, or product data. It was about value. Because while nearly every retail conference today is filled with discussions about new technologies and emerging capabilities, the harder question is how any of those tools actually improve the customer experience. Technology is becoming increasingly accessible. AI capabilities are expanding…
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