Casio names XG as global ambassador for G-SHOCK

Casio announces hip-hop group XG as global ambassador for G-SHOCK

Casio Computer Co., Ltd. has announced the appointment of hip hop and R&B group XG as the new global ambassador for its G-SHOCK brand of shock-resistant watches. The seven-member group, JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, is known for its genre-crossing music and international reach, particularly among younger audiences. XG, which describes its style as “X-Pop,” positions itself as distinct from mainstream J-Pop and K-Pop genr…

Casio names XG as global ambassador for G-SHOCK

New Delhi: Casio Computer has announced the appointment of international hip hop/R&B group XG as the new global ambassador for its G-SHOCK range of shock-resistant watches. The group, made up of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, is known for its high-energy performances and genre-blending style, which the group refers to as “X-Pop”. XG has developed a global following, particularly among younger audiences, and has po…