US EditionCars and Couture: The Partnerships Off to a Racing Start
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Cars and Couture: The Partnerships Off to a Racing Start
Cars and couture have long shared a love language of craftsmanship. Ultra-luxe marques like Rolls-Royce and Bugatti have sometimes enlisted the expertise of Hermès and other ateliers for cabin upholstery, ensuring that the interior experience matches the splendor of the chassis. But today’s fashion partnerships are shifting into entirely new territory. This is no longer just about quilted seats and custom embroidery — it’s about cultural cachet.…
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