Cruise Operator Behind P&O and Cunard to Bring £2.5bn to UK Economy

Cruise operator behind P&O and Cunard to bring £2.5bn to UK economy

The Southampton-based operating company for P&O Cruises, Cunard and more is projected to contribute more than £2.5 billion to the UK economy.

Study shows Carnival contributes more than £2.5 billion to UK economy

Research commissioned from WPI Economics was shared in Carnival’s first Independent Economic Impact Report. Carnival UK, the operating company for P&O Cruises and Cunard, is projected to contribute more than £2.5 billion ($3.39 billion) to the overall UK economy over the next five years. The figure was shared in Carnival UK’s first Independent Economic Impact Report, which investigated the links between the group’s cruise operations and the pote…

Cunard Cruise Line Launches New Ad Campaign

Cunard launched a new global ad campaign on Monday featuring the tagline “Why cruise when you can Cunard” with a 60-second video.  The film was directed by Christian Larson and created by Supernova, the production studio associated with UK media agency the7stars. Richard E. Grant provides the voiceover, delivering an excerpt from The Strength in Our Scars, a novel by Canadian writer Bianca Sparacino.  The video follows a woman as she dives into …

Cruising in the UK Is More Than a Trip—It’s a Major Economic Driver

Taking a cruise might be the holiday of a lifetime for many passengers, but for the UK, it’s big business, according to a new report. An independent June 2025 report by WPI Economics, commissioned by Carnival Corporation, says the company’s cruise activity in the UK has a far-reaching impact. The findings show that cruising in the UK contributes well beyond the port, from job creation to tourism. The report, titled More than the Trip of a Lifeti…

Cunard launches new brand campaign

The campaign will expand to the US and other global markets next month.

Carnival Brands P&O Cruises & Cunard to Contribute £2.5bn to UK Economy Over Next 5 Years, Study Estimates

An independent economic impact report shows Carnival Corporation is set to contribute more than £2.5bn to the UK’s economy over the next five years. Carnival is the world’s largest cruise company – owning the likes of Princess Cruises, Cunard, Carnival Cruise Line, P&O Cruises, Costa, Holland-America Line, Aida, and Seabourn. Its British arm, Carnival UK acts as the operating company for P&O Cruises and Cunard, and it is these brands that are dr…