CARLSBERG CELEBRATES RETURN TO UEFA NATIONAL TEAM COMPETITIONS, SIGNING NEW LONG-TERM PARTNERSHIP

CARLSBERG CELEBRATES RETURN TO UEFA NATIONAL TEAM COMPETITIONS, SIGNING NEW LONG-TERM PARTNERSHIP

Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football The first competition of the sponsorship kicks off with the return of the European Qualifiers in March 2025 As part of the sponsorship, Carlsberg will benefit from exclusive pouring rights at UEFA EURO 2028™, UEFA Women's EURO 2029, UEFA Futsal EURO™ and UEFA Nations League Finals™ COPENHAGEN, Denmark, March 20, 2025 /PRNew…

Carlsberg signs multi-year deal with UEFA

Carlsberg has signed a new multi-year partnership deal with UEFA to become the official beer of UEFA national team football. This includes sponsorship of the men’s Euro 2028, women’s Euro 2029, UEFA Nations League Finals, and UEFA Women’s Nations League, Men’s and Women’s European Qualifiers and UEFA Futsal Euro. As part of the sponsorship, Carlsberg will benefit from exclusive pouring rights at these events, as well as being featured on perimet…

Carlsberg secures long-term pact as UEFA's official beer partner

The post Carlsberg secures long-term pact as UEFA’s official beer partner appeared first on SportsMint Media. UEFA, the governing body of European football, has announced a long-term collaboration with a Danish multinational brewer, Carlsberg. Notably, Carlsberg has become a primary sponsor of UEFA EURO 2028. Furthermore, the long-term pact with the European football governing body has also made the brand the official beer of UEFA National Team …

For almost 30 years Carlsberg was present as a sponsor of European national football until the partnership with UEFA ended in 2016. Now the Danish brewery brand is returning to the green lawn.

Carlsberg Re-Signs as Official Beer of UEFA International Football - Sport for Business

Carlsberg and UEFA have announced a new long-term partnership that will make Carlsberg the Official Beer of UEFA National Team Football. This includes UEFA EURO 2028™ and UEFA Women’s EURO 2029, UEFA Nations League Finals™ and UEFA Women’s Nations League, Men’s & Women’s European Qualifiers and UEFA Futsal EURO™. Heineken remains an official partner of the UEFA Champions League and other club competitions. Kicking off with the return of the Euro…

As part of a partnership, the Carlsberg beer brand will be the official beer of the Uefa national football team. Carlsberg is thus present at the European Championships of Women and Men at the end of the decade, the Nations League Finals and the EM qualification. From 1988 to 2016, Carlsberg had already maintained a partnership with Uefa. carlsberggroup.com (Photo: Carlsberg)