Carlos Benaïm: “People Want to Go Out, live... that’s Why They Buy More Perfumes than Ever Before. What Happens in Our Industry Is a Sociological Reflection”

El Pais

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When Carlos Benaïm (Tánger, Morocco, 81) arrived in the world of fragrances as an apprentice, in the late sixties, he felt an intruder. Then the work of perfumist, tremendously endogamic, was transmitted from parents to children: “I had nothing to do with it, but first because most were not so prepared. In Grasse at that time, when a boy was not doing well he got into perfumist; but I came from doing very advanced chemical studies, I had started…