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Carlos Alex Rozwadowski on Why Reputation Is Built Before It Is Tested
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Carlos Alex Rozwadowski on Why Reputation Is Built Before It Is Tested
Reputation is often discussed only after something goes wrong. A company faces a public complaint. A leader is misunderstood. A professional goes through a difficult season. A client relationship becomes tense. Suddenly, people start asking how to “manage” the reputation problem. That is usually too late. Reputation is not created in a crisis. It is revealed there. What people believe about a person or business during a difficult moment usually …
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