Car shoppers pessimistic about Canada’s zero-emissions vehicle sales target: survey
- A J.D. Power online survey of close to 4,000 Canadians interested in purchasing a new vehicle revealed that three-quarters are skeptical the government will meet its goal of selling exclusively zero-emission vehicles by 2035.
- The goal for all new light-duty vehicles to be zero-emissions by 2035, established under Justin Trudeau’s administration, is now viewed with doubt, especially following the federal government’s recent suspension of an EV rebate program that offered up to $5,000 in incentives.
- Interest in electric vehicles in Canada remains steady at 28%, a slight decrease from 29% last year, while Tesla’s ranking dropped significantly, falling to eighth place in the list of most-considered EV brands.
- The temporary halt of the incentive program had a negative impact on 42% of potential electric vehicle buyers, and director J.D. Ney commented that stopping the rebates will likely hinder the growth of EV adoption.
- Survey results suggest Canada is unlikely to meet the 2035 target soon, but EVs will gradually grow in market share and remain part of the mobility solution.
13 Articles
13 Articles
Car shoppers pessimistic about Canada’s zero-emissions vehicle sales target: survey
A new survey has found that the majority of car buyers don’t think the Canadian government can achieve its target of 100 per cent zero-emission vehicle sales by 2035, as interest in electric vehicle purchases remains largely unchanged from last year.

Car shoppers pessimistic about Canada's zero-emissions vehicle sales target: survey
A new survey has found that the majority of car buyers don't think the Canadian government can achieve its target of 100 per cent zero-emission vehicle sales by 2035, as interest in electric vehicle purchases remains largely unchanged from last year.
Doubt About Canada's Goal of Selling Electric Cars - Canada French
A new survey reveals that the majority of car buyers do not believe that the Canadian government will be able to achieve its target of 100% zero-emission vehicle sales by 2035, while the interest in purchasing electric vehicles remains virtually unchanged from last year. The survey, conducted by consumer analysis firm J.D. Power, reveals that 75% of new vehicle buyers doubted whether the 2035 target was met. The survey also found that 28% of res…
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage