Monterey Car Week Auctions Could Hit a Record $500 Million, with Help From Younger Buyers

Monterey Car Week auctions could hit a record $500 million, with help from younger buyers

A new generation of millennials and Gen Zers is taking over the collecting market from baby boomers and bidding up modern supercars at Monterey Car Week.

Capital One reveals how dealers can win over the next-gen of car buyers

With a new generation of car buyers entering the market, their expectations are shifting towards a very different buying experience than previous generations. Joining us on today’s episode of Inside Automotive is Tim Mullins, Chief Market Officer at Capital One, to share tips on how dealers can better connect with first–time car buyers.  For years, the auto industry has operated under the assumption that younger consumers want a fully digital bu…