Lavazza coffee advert banned for ‘misleading’ customers with compostable pod claims
- The Advertising Standards Authority banned Lavazza and Dualit's coffee adverts in 2024 for misleading claims about compostable pods and bags in the UK.
- The adverts suggested that the products could be composted at home, but the pods and bags were only industrially compostable under European Standard EN13432.
- Lavazza’s Eco Caps could release toxic matter if composted domestically, while Dualit's bags made from polylactic acid also needed industrial composting to break down properly.
- The ASA stated the claim ‘‘compostable capsules’’ implied home composting and considered this likely to mislead, while Lavazza said it disagreed but amended its ad in June 2024, taking it offline for nearly 10 months.
- The ban underscores the importance of clear environmental disposal claims to prevent consumer confusion and potential contamination of recycling streams from compostable plastics.
Insights by Ground AI
Does this summary seem wrong?
30 Articles
30 Articles
All
Left
1
Center
17
Right
2

+15 Reposted by 15 other sources
Lavazza coffee advert banned for ‘misleading’ customers with compostable pod claims
Lavazza and Dualit coffee adverts have been banned by the Advertising Standards Authority (ASA) for 'misleading' compostable pod and bag claims.
·Bromsgrove, United Kingdom
Read Full ArticleLavazza And Dualit Adverts Banned After Making 'Misleading' Compostable Claim
Adverts showcasing Lavazza’s Eco Caps coffee pods and Dualit’s compostable coffee bags have been banned after the Advertising Standards Authority (ASA) ruled they were likely to mislead consumers. Read the full article on the Sky News website (more…) The post Lavazza And Dualit Adverts Banned After Making ‘Misleading’ Compostable Claim appeared first on KamCity.
Coverage Details
Total News Sources30
Leaning Left1Leaning Right2Center17Last UpdatedBias Distribution85% Center
Bias Distribution
- 85% of the sources are Center
85% Center
C 85%
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage