US EditionCanva Expands AI Stack with Simtheory and Ortto Acquisitions
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Canva has announced the double acquisition of Simtheory (Agent and multi-model AI platform) and Ortto (CRM and marketing automation with more than 11,000 customers in 190 countries). Economic figures have not been revealed, but Ortto had previously raised $32 million from Salesforce Ventures, Rembrandt Venture Partners and Blackbird Ventures. Both companies were founded by Australian brothers Chris and Mike Sharkey, former founders of Stayz (sol…
Canva no longer wants to be the tool where one creates a visual. With the simultaneous acquisition of Simtheory and Ortto, announced on 8 April, the Australian platform strengthens both its AI brick and its marketing data/automation infrastructure. The amounts of the operations have not been revealed. Two acquisitions, one direction The strategic message [...] The article Canva buys Simtheory and Ortto: The end of the separate marketing tools? a…
Canva Expands AI Stack with Simtheory and Ortto Acquisitions
The purchases of Simtheory, an agentic workplace, and Ortto, a data and marketing automation startup, have been confirmed by Canva. This is the latest chapter in Canva's laser-like concentration on enterprise workflows, as the two Australian digital startups will expand their toolkit.The Canva team is thrilled to have Simtheory and Ortto on board, according to Cliff Obrecht, co-founder and COO of the company. Canva has transformed into a system …
Canva acquires Simtheory, Ortto
Canva acquires Simtheory, Ortto Larry Dignan Wed, 8 Apr 2026 - 14:44 Larry Dignan Editor in Chief of Constellation Insights Constellation Research Larry Dignan is Editor in Chief of Constellation Insights at Constellation Research, where he leads editorial coverage focused on enterprise technology, digital transformation, and emerging trends shaping the future of business. He oversees research-driven news, analysis, interviews, and event covera…
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