US EditionCannes Lions Launches LIONS Sport: A Two-Day Global Forum on Creativity in Sport
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Cannes Lions launches LIONS Sport: A two-day global forum on creativity in sport
The Cannes Lions International Festival of Creativity has announced the launch of LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands, agencies, rights holders and media to explore how innovation and creativity in marketing is redefining the US$417bn sports landscape.
Cannes Lions Launches LIONS Sport
The Cannes Lions International Festival of Creativity has announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. The two-day program will take place on 24 to 25 June 2026 during the Festival. It will bring together leaders from brands, agencies, rights holders, and media to examine how creative innovation is reshaping the $417 billion sports industry. Simon Cook, CEO of LIONS, said that s…
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