Digital innovators see Buy Canadian as opportunity to scale up

Companies jumping on 'buy Canadian' bandwagon, but the patriotic wave can backfire

As consumers alter their shopping habits, marketing experts advise companies to think strategically before diving into the patriotic wave.

Digital innovators see Buy Canadian as opportunity to scale up

Canadian alternatives already exist for many digital services that businesses and governments rely on

Canadian taxi, ride-hail companies urge Toronto to promote them with ‘Buy Local' campaign

The companies argue that U.S. tech companies "have taken over too many Canadian markets, reshaping our laws and regulations to build monopoly power."