US EditionCan Trademarks Be Too Descriptive for Registration?
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Can Trademarks Be Too Descriptive for Registration?
By Daniel H. Bliss Suppose you want to register a trademark that identifies a source of goods/services for your business. What if the trademark describes an ingredient, quality, feature, function, characteristic, or purpose of your goods/services? Can your trademark be too descriptive to obtain a registration from the U.S. Patent and Trademark Office? The answer is YES! if the mark is highly descriptive and has not acquired distinctiveness. Sect…
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