Can Sadness Be Collective?

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Although every January appears in headlines and social networks as the saddest day of the year, the so-called Blue Monday has more of an advertising myth than a scientific one. The concept refers to the third Monday of January and states that sadness can manifest itself collectively, driven by shared factors: post-navide debts, cold weather in the northern hemisphere and frustration at the new year’s purposes that are already beginning to stagge…