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Can an AI-built strategy succeed in the On Premise or will an alternative EI master plan emerge?

Summary by CGA
AI is transforming the On Premise sector, enhancing strategies and efficiency. However, true success lies in an 'EI' strategy—focused on Experiences and Interactions. Charlie Mitchell, Head of Insights and Consumer Research, emphasizes the importance of human connections and strategic execution in this evolving landscape.
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CGA broke the news in on Friday, April 11, 2025.
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