Can Acxiom and Snowflake break the data black box where others failed?

Can Acxiom and Snowflake break the data black box where others failed?

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.

Snowflake, Acxiom launch AI platform for marketing data

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

Can Acxiom and Snowflake break the data black box where others failed? – RetailWit

The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s decision to keep third-party cookies.

The Data Decacorn Derby by @ttunguz

Databricks seems to be closing the gap on Snowflake faster than expected. Last week Databricks shared some important updates on their business which allows us to compare the progress of the two companies. Quarterly revenue between the two company shows nearly identical slope, two parallel lines. Snowflake recently exceeded $1b in quarterly revenue mark while Databricks just touched $750m and is targeting $925m for the next quarter. Snowflake’s…