Campaign promotes Africa’s success stories

Pan-African Campaign Seeks to Recast Africa’s Global Image

Launches $1 million #NotWaiting campaign A coalition of pan-African advocacy and branding organizations launched a USD one million campaign in Addis Ababa aimed at challenging negative global perceptions of Africa, arguing that persistent stereotypes continue to deter investment and inflate borrowing costs across the continent. The initiative, branded #NotWaiting, was unveiled on Africa Day by Opportunity Africa, a movement convened by Africa No…

Opportunity Africa Launches #NotWaiting Campaign to Spotlight Africans on Africa Day

Opportunity Africa, convened by Africa No Filter, Brand Africa and partners, including the African Union as a pan-African movement working to spotlight the people, ideas, businesses and initiatives moving the continent forward, has launched #NotWaiting today on Africa Day, May 25, 2026, a campaign to call on Africans across the continent and diaspora to spotlight the people, ideas, businesses and progress already shaping Africa’s future. #NotWai…

Campaign promotes Africa’s success stories

from ADANE BIKILA in Addis Ababa, Ethiopia Ethiopia Bureau ADDIS ABABA, (CAJ News) – A new pan-African campaign aimed at reshaping global perceptions about Africa has been launched on Africa Day under the theme, “Africa Is Not Waiting.” The initiative, branded #NotWaiting, seeks to spotlight the entrepreneurs, innovators, creatives and communities already transforming the continent through business, technology, culture and grassroots development…