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Callaway under fire after swiftly deleted troubling ad campaign
Good Good apologized after the deleted video drew criticism for depicting violence against women in a Callaway driver promotion.
On Friday, Good Good Golf deleted a promotional video for a Callaway driver after public backlash over content depicting member Garrett Clark shoving Alexis Miestowski to the ground.
With over 4 million social media followers, Good Good Golf maintains significant influence in professional golf and sponsors athletes including Jon Rahm, Xander Schauffele, and Sam Burns.
Apologizing Saturday, Good Good stated the video did not align with their values, while Callaway Golf expressed disappointment and the PGA Tour condemned the violence, citing commitment to inclusivity.
Despite the deletion, clips of the incident continue to circulate on X, with critics online questioning the brand's shift toward an 'influencer' image.
Good Good serves as title sponsor for the Good Good Championship, part of the FedEx Cup Fall in Austin, Texas, set for Nov. 12-15.