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California wine advocates propose sales fee to combat industry slump, face pushback in Sonoma County - Dining and Cooking

Summary by Dining & Cooking
Sonoma County wine advocates have proposed a new sales fee to fund marketing efforts and fight industry slump. But winery owners say it could scare off consumers. The Sonoma County Winegrape Commission’s monthly board meeting in Santa Rosa was filled to the brim this week in response to the organization’s call for public comment on [...]
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Dining & Cooking broke the news in on Thursday, August 7, 2025.
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