California Democrat Turns to TikTok to Reach Hispanic Voters in Governor's Race
Xavier Becerra targets the growing Hispanic TikTok audience exclusively in Spanish to regain Latino voter support amid shifting political trends, with nearly half of Hispanic adults using the app.
- A Democratic candidate for governor of California, Xavier Becerra, will use TikTok to target Spanish-language Hispanic voters by posting videos in Spanish.
- Hispanic adults use TikTok at much higher rates than Black and white adults, according to Becerra's campaign and surveys.
- This approach aims to counter the rightward shift among Latinos seen in recent elections by reaching them on a popular platform where they spend time.
19 Articles
19 Articles
TikTok: A new way to reach voters in California's governor race
Politicians vying for "poll" position need to stay on top of society's trends. Hence a Democratic candidate for governor of California will be giving TikTok a go, but with a caveat: He'll only post videos in Spanish.At least for now.Former Biden administration
California Democrat Turns to TikTok to Reach Hispanic Voters in ...
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California Democrat turns to TikTok to reach Hispanic voters in governor’s race
A Democratic candidate for governor of California will be giving TikTok a go. The catch is it will be only in Spanish, at least for now. Former Biden administration Health Secretary Xavier Becerra is embracing the popular short-video app to target Spanish-language users. Becerra's campaign and surveys note Hispanics use TikTok in much higher numbers than Black and white people. Becerra’s approach in the 2026 California governor’s race is part of…
Associated Press News
California Democrat turns to TikTok to reach Hispanic voters in governor's race
A Democratic candidate for governor of California will be giving TikTok a go. The catch is it will be only in Spanish, at least for now.
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- 44% of the sources lean Left, 44% of the sources are Center
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