Cadillac F1 Team Chasing Massive $70 Million Title Sponsorship Deal

Cadillac seek 'up to US$70m per year' from F1 title partner - BlackBook Motorsport

Tommy Hilfiger and Jim Beam have been announced as team partners so far Cadillac could also reportedly sign two to three premium partners worth up to US$50m each annually, in lieu of title partner The Cadillac Formula One team are seeking up to US$70 million a year from a potential title sponsor, according to Sports Business Journal (SBJ). Leading teams McLaren and Red Bull reportedly have title deals worth around US$100 million each, so Cadilla…

Cadillac’s F1 Gambit: $70 Million Before Lights Out

Cadillac hasn’t turned a lap in F1, yet it’s already strutting into the paddock like it owns the snack table, flashing a sponsor wishlist big enough to make a calculator sweat—with fashion and whiskey friends peeking from behind the curtain. Want to know why a brand‑new team is asking main‑stage money before lights out, how GM plans to look like a front‑runner on day one, and what happens if no mega‑logo signs? Hint: the car won’t be naked. Tap …

Cadillac F1 team chasing massive $70 million title sponsorship deal

F1's newest team is reportedly looking to land a huge title sponsor deal as it embarks on its maiden season in 2026.