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Director Michael Bay Sues Fishers-Based Cadillac F1 over Super Bowl Commercial
Michael Bay alleges Cadillac F1 used his creative ideas without payment in a Super Bowl ad, seeking $1.5 million in damages for breach of contract and fraud.
- On Feb 6, Michael Bay filed a US$1.5 million breach-of-contract and fraud lawsuit in Los Angeles, accusing Cadillac F1 and CEO Dan Towriss of using his ideas without payment.
- After presenting his pitch, Bay says he was hired in November 2025 to produce and direct, then was told Cadillac was 'going in a different direction' a month later.
- Company statements added that Cadillac said it met with Bay a couple of times but 'he couldn’t meet our timeline,' and Towriss told reporters, 'We have a lot of respect for Michael.'
- Following the airing, the Cadillac Formula One team emphasized confidence in an amicable resolution, with Towriss stating, 'We are confident it will be resolved amicably.'
- Rolling Stone reported that Michael Bay filed a 19-page lawsuit after related material appeared online before Feb 8, alleging Dan Towriss abruptly changed course and used someone else to finish the ad.
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Coverage Details
Total News Sources30
Leaning Left12Leaning Right2Center9Last UpdatedBias Distribution52% Left
Bias Distribution
- 52% of the sources lean Left
52% Left
L 52%
C 39%
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