US EditionCadent Pact Brings ‘Expanded Performance Ad Solutions’ To TV | Radio & Television Business Report
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Cadent Pact Brings ‘Expanded Performance Ad Solutions’ To TV | Radio & Television Business Report
NEW YORK — It bills itself as a “predictive advertising company” and as of today has a new “unified, enterprise-class” advertising system using predictive modeling and real-time performance optimizations designed to “transform the omnichannel workflow.” The new offering from Cadent comes as it welcomes a former streaming media executive to its board of directors. Please Login to view this premium content. (Not a member? Join Today!)
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