Published 1 day ago • loading... • Updated 22 hours ago

Cadbury shrinks Christmas Heroes and Roses pouches as 'last resort' change

Cadbury, owned by Mondelez International, recently downsized its Heroes, Roses and Twirl pouches, shrinking them by 10% while prices often do not reflect smaller packs.
Citing higher cocoa and dairy costs, Mondelez said `We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business,` a Mondelez International spokesman told Newsquest.
The bags currently cost £4.50 at Tesco or £3.50 with a Clubcard, £4.50 or £3 at Morrisons with a More Card, and £5 at Sainsbury's, while typical Heroes pouches include Dairy Milk and Twirl.
Shoppers were warned by Which? that festive tubs may be lighter this year, while Cadbury's pouches shrank by 10% but kept the price £1.40.
Industry examples show Cadbury trialling new paper Heroes tubs in Tesco, while other manufacturers adjust pack size this year to maintain quality amid rising costs, reflecting a wider shrinkflation trend.

Insights by Ground AI