US EditionCable network watched by millions set to change name next month
- On Nov. 15, MSNBC will rebrand as MS NOW, short for My Source for News, Opinion, and the World, keeping its programming and commitment unchanged.
- The change follows Comcast's planned spin-off of NBCUniversal cable channels into Versant, as MSNBC nears full editorial separation from NBC News to become an independent rival.
- Leading up to Nov. 15, the network will roll out short promos featuring on-air hosts and launch an extensive national marketing effort while broadcasting from temporary studios.
- Hosts including Joe Scarborough, Rachel Maddow and Jen Psaki will transition to MS NOW, which expanded its Washington bureau and ended shared newsgathering with NBC News earlier this month.
- After nearly three decades, executives say MSNBC's rebrand to MS NOW aims to modernize for TV and digital audiences but requires marketing investment amid pay-TV cord-cutting challenges tied to Versant.
36 Articles
36 Articles
The End Is Near! MSNBC Announces When It Will Go Dark, Turn into MSNOW
The End Is Near! MSNBC Announces When It Will Go Dark, Turn into MSNOW Cue the Sinatra music! On Monday, MSNBC’s parent company Versant — the name of the company consisting of seven cable news channels Comcast no longer wanted to be tied down to — decreed the much-lampooned name-change for the far-left hot take factory to MS NOW would commence on Saturday, November 15, bringing to an end the network that launched on July 15, 1996. Along with th…
Cable network watched by millions set to change name next month
Months after announcing it would be dropping the name MSNBC, the cable-news network has announced when it will officially rebrand. The network will begin going by MS Now, My Source for News Opinion World, starting Nov. 15, the company confirmed Monday.
We're getting MS NOW before GTA 6: Rebrand coming November 15
The logo of MS NOW, the cable channel formerly known as MSNBC. (Courtesy image) Cable news outlet MSNBC is ready to shed the Peacock identity. Starting November 15, the channel will formally adopt its new name, MS NOW — an initialism for “My Source for News, Opinion and the World — which will effectively mark the end of nearly three decades of operation under NBC News. MSNBC stopped using NBC’s on-air resources earlier this month in favor of a g…
InsideNoVA.com
MSNBC Reveals Date When It Will Change to MS NOW
Here's when network will make the switch.
MSNBC Sets Date for Name Change to MS NOW
MSNBC is changing its name to MS NOW on Nov. 15, the network said on Monday, ending an era for a nearly 30-year-old cable brand while marking the start of its new identity as its parent company splits from NBCUniversal. The move marks one of the final acts of transition for the progressive cable news network as it splits itself from NBC News. Staff who jumped from NBC News to MSNBC officially became full-time employees on Oct. 6, while the netwo…
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