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BYD undercuts every EV in Australia with the Atto 1, now the cheapest new model

BYD's Atto 1 hatch starts at $23,990, undercutting rival EVs and petrol models, with 19,248 EV sales through October as it challenges Tesla's market lead in Australia.

  • BYD unveiled Australian pricing for the Atto 1, starting from $23,990 before on-road costs, making it the market’s cheapest new EV, arriving at dealerships next month.
  • Amid tightening competition with Tesla, BYD is rolling out low-cost models to gain market share as BYD Australia COO Stephen Collins said the Atto 1 and Atto 2 promote accessible, premium electric mobility.
  • The Atto 1 comes in two trims offering distinct battery sizes and WLTP ranges: Atto 1 Essential and Atto 1 Premium with a 10.13-inch infotainment screen and 73 driver display.
  • Undercutting rivals, the Atto 1, priced from $23,990, is expected to see strong demand next month at dealerships, according to BYD.
  • Through October, BYD sold 19,248 EVs in Australia while Tesla sold 23,569, underscoring a tightening rivalry; BYD aims to be a top-three Australian brand by 2026.
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Newcastle Herald broke the news in Newcastle, Australia on Thursday, November 13, 2025.
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