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BYD Designer Egger: Milan Studio to Help Denza Chase Audi, BMW

Summary by Autocar UK
Chinese giant will use European base to deploy "new designs and innovation" against established brands BYD design chief Wolfgang Egger - previously of Alfa Romeo, Audi and Lamborghini - is going after his previous employers on their home soil with a new Europe-centric design approach for the Denza premium marque. The Chinese giant is ramping up operations at its new European headquarters in Milan, where a dedicated design facility will aim to br…

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The Independent broke the news in London, United Kingdom on Monday, August 17, 2026.
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