Dortmund Find New Main Sponsor - Football Insomnia
- In May 2025, Borussia Dortmund announced Vodafone Germany as their new main shirt sponsor starting from the 2025/26 season, replacing Evonik.
- This sponsorship change follows nearly two decades of Evonik's front-of-shirt partnership, which boosted their international profile, while Evonik remains a Champion Partner.
- Vodafone and Dortmund plan a five-year cooperation that includes joint innovation projects to enhance digital fan experiences beyond traditional sponsorship.
- Dortmund will receive approximately €150 to €180 million from the Vodafone deal, and CEO Hans-Joachim Watzke said securing a prestigious partner in difficult times brings them great satisfaction.
- This partnership highlights football's value as a marketing platform and signals growth despite economic challenges, with continued ties showing strong cooperation between Dortmund and Evonik.
12 Articles
12 Articles
Dortmund rings the shirt sponsorship changes with Vodafone agreeing 5-year deal - Inside World Football
May 28 – Borussia Dortmund has announced a major sponsorship change, replacing long-time front-of-shirt partner Evonik with Vodafone Germany for the 2025/26 season. The new Vodafone deal runs for a minimum of five years, while Evonik will continue their relationship with the club as a Champion Partner after nearly two decades on the famous yellow jersey. No value was given for the Vodafone deal. Both parties are positioning this as more than tra…
Borussia Dortmund Signs New €150 Million Contract
Vodafone is a new major sponsor of Borussia Dortmund. Borussia Dortmund has just signed one of the largest sponsorship deals in its history. The agreement with Vodafone, worth a total of €150 million over five years (or €30 million annually), places the British telecommunications giant at the heart of the Champions League finalist's commercial strategy. This signing is part of a fierce commercial battle in the German telecommunications market. B…
Borussia Dortmund Announce Vodafone Shirt Sponsor Deal
From the 2025–26 season, Vodafone will become the new and exclusive main shirt sponsor of Borussia Dortmund across all domestic and international competitions. The agreement, which includes companies from the Vodafone Group such as Vodafone Deutschland GmbH, runs until at least 30 June 2030.
Dortmund find new main sponsor - Football Insomnia
By Michael Kryschak@michaelkryschak Borussia Dortmund have found a new main sponsor which will be highlighted on their kit from the 2025/26 season onward. Vodafone replaces the previous duo of 1&1 and Evonik. Borussia Dortmund have announced a partnership with their new main sponsor Vodafone – die Schwarz-Gelben have agreed on a 5-year-cooperation with the telecommunications company. Vodafone will therefore also be seen on Dortmund’s kit for the…
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