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Buzzword or genuine commitment? Study finds corporate net zero pledges often lack substance for real climate change

Summary by Phys.org
Many of the world's largest corporations have adopted "net zero" carbon reduction pledges because they feel the need to conform to expected 'appropriate behavior' or risk reputational damage, a new study reveals.

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Many of the world's largest companies have adopted "net zero" carbon reduction promises because they feel the need to comply with the expected "appropriate behaviors" or to risk reputation damage, reveals a new study. While "Net Zero" has become a dominant theme for companies communicating their [...]

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Phys.org broke the news in United Kingdom on Friday, August 29, 2025.
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