US EditionA Warner Takeover Would Benefit Consumers
4 Articles
4 Articles
The potential acquisition of Warner Bros. (WB) by Netflix or Paramount represents a significant risk of greater concentration in the global subscription-on-demand video market (SVOD), with potential impacts on prices, access to content and effective competition, warns an analysis by The Competitive Intelligence Unit (The CIU). “If concrete, the operation could redefine the competitive balance of the audiovisual sector, particularly if it reinfor…
Hispanic Premium Video CPMs will Increase Regardless of Who Buys Warner Bros. Discovery
It is still unclear whether Paramount or Netflix will acquire Warner Bros. Discovery (WBD), and it may be for many weeks. But in either case, the impact on the Hispanic consumer and the advertising geared to him will be significant. 7 important factors You need to take into account.
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