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Buyers Hail London’s Creativity, With Erdem, Simone Rocha and Burberry Among the Standouts

Buyers at London Fashion Week highlighted outerwear, embellishment, and textured fabrics, with brands like Erdem and Simone Rocha driving a focus on craft and wearability.

Summary by WWD
Buyers struck gold in London, praising brands' elegance, dedication to craftsmanship, and ability to strike a balance between creativity and commerce.

2 Articles

ELLEELLE
Lean Left

Minimalism Is Out. London’s Fall 2026 Runways Are All About Bold Classics.

Across the pond, designers like Burberry and Erdem brought in bold colors and twists on traditional prints.

·United States
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WWDWWD
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Buyers Hail London’s Creativity, With Erdem, Simone Rocha and Burberry Among the Standouts

Buyers struck gold in London, praising brands' elegance, dedication to craftsmanship, and ability to strike a balance between creativity and commerce.

·United States
Read Full Article
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WWD broke the news in United States on Tuesday, February 24, 2026.
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