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Supermarkets Face More Shortages of Douwe Egberts over Pricing Dispute

Summary by NL Times
Supermarkets may once again be unable to stock Douwe Egberts coffee.

6 Articles

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Center

The price of a cup of coffee from Douwe Egberts is going up. Manufacturer JDE Peet’s wants to make our cup 15 to 25 percent more expensive due to increased costs. Jumbo and Picnic refuse to pay that bill and say that everything revolves around more profit for the manufacturer. What is going on? And how is it possible that empty shelves are looming again?

·Amersfoort, Netherlands
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Right

The European purchasing group Everest (of supermarkets Jumbo and Picnic) cannot reach an agreement with the supplier JDE Peet’s of Douwe Egberts. So since Tuesday, no new DE coffee has been arriving in the warehouses. Jumbo and delivery shop Picnic are still selling Douwe Egberts coffee, but only while supplies last. The stores do not agree with the price increases of between 10 and 25 percent that JDE Peet’s has implemented.

·Amsterdam, Netherlands
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Supermarkets are once again threatened with empty Douwe Egberts shelves. JDE Peet’s, the manufacturer of the well-known coffee brand, is no longer delivering its coffee due to a new conflict over prices. This was confirmed by CEO Michiel Muller of online supermarket Picnic after reporting by De Telegraaf.

·Apeldoorn, Netherlands
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De Telegraaf broke the news in Amsterdam, Netherlands on Wednesday, July 2, 2025.
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