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Business - China's 'Singles' Day' goes big, but physical stores are left behind

Summary by France24
Chinese consumers, anxious about the slowing economy and worn out by endless retail discounts, are showing signs of fatigue toward the annual "Singles' Day" shopping extravaganza – a worrying trend for…

2 Articles

Singles Day recorded sales for 1,695 billion yuan. It’s a lot. It’s a 14% year-on-year increase. But growth was much lower than in 2024, when sales rose 26.6%. In October, retail sales in China grew only 2.8% per year. The largest online shopping event on the planet is no longer what it was. Singles Day 2025 (Single Day), also known as “Double 11” in China, showed moderate growth and changes in the way consumers interact with brands and digital …

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France24 broke the news in France on Wednesday, November 12, 2025.
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