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Burgers, beer and Beyonce’s designer: Inside the Australian Open’s transformation

The Australian Open's festival approach increased Opening Week attendance by 87% from 2025 to 217,999, boosting commercial revenue and expanding fan engagement beyond tennis.

Summary by The Age
An event that used to be the poor cousin of tennis’ four grand slams has changed into an innovative juggernaut.

4 Articles

Sydney Morning HeraldSydney Morning Herald
+3 Reposted by 3 other sources
Lean Left

Burgers, beer and Beyonce’s designer: Inside the Australian Open’s transformation

An event that used to be the poor cousin in the four tennis grand slams has changed into an innovative juggernaut.

·Sydney, Australia
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Bias Distribution

  • 67% of the sources lean Left
67% Left

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Sydney Morning Herald broke the news in Sydney, Australia on Saturday, January 24, 2026.
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