Burger King Reclaims Burger Throne With Whopper Overhaul and Direct Line to the President
5 Articles
5 Articles
Burger King Reclaims Burger Throne With Whopper Overhaul and Direct Line to the President
Burger King just took back its spot as America’s second-largest burger chain. The numbers tell a stark story. U.S. same-store sales jumped 8.5% in the second quarter. Wendy’s fell 7%. McDonald’s scraped together 0.8%. The gap marks the widest outperformance versus the Golden Arches in more than a decade. And the hero of this reversal? A sandwich that first hit menus in 1957. The Whopper. Its latest refresh, the first major update in nearly 10 ye…
The renovation of burgers and the modernization of their restaurants help the chain recover after years of difficulties; McDonald's and Wendy's also seek to improve service and quality. Read
Burger King is closing the gap in the burger wars with a simple formula: Better food and a star executive who takes customers' calls himself
Burger King surpassed Wendy’s as America’s second-largest burger retailer last quarter after a bump in U.S. same-store sales.
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