Building brand loyalty with zero-party data strategies—why it works and how to gather it

Building brand loyalty with zero-party data strategies—why it works and how to gather it

With growing concerns around data privacy and shifting consumer expectations, brands are exploring smarter, more ethical ways to build deeper connections with their audiences. At the core of this shift is zero-party data, which is information that customers intentionally and proactively share. Unlike first-, second-, or third-party data, zero-party data is fully consented to and With growing concerns around data privacy, brands are exploring sma…