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Emmitt Smith partners with Bud Light for new NFL campaign, talks why fans should come back to brand

  • NFL legends Peyton Manning and Emmitt Smith are part of Bud Light's mission to host their largest ever NFL postseason ticket giveaway.
  • Bud Light is running a social media campaign where fans can post with specific hashtags for a chance to win tickets to Super Bowl LVIII.
  • Bud Light is attempting to distance itself from its earlier ad campaign by featuring Manning and Smith in a new ad.
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