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Bud Light sales keep slipping. But it remains America’s top-selling beer

  • Sales for Bud Light continued to decline due to backlash surrounding its sponsorship deal with trans influencer Dylan Mulvaney, with a 23.9% drop in sales and a 27.8% drop in volume year-on-year in the week ending on May 27, according to Bumps Williams Consulting's monthly industry report.
  • However, the decline in sales was less steep than the previous week, suggesting that there could be a turnaround in performance.
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  • 75% of the sources are Center
75% Center
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Newsweek broke the news in United States on Tuesday, June 6, 2023.
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