Buc-ee's sues another small business over logo after John Oliver segment
The chain says the store’s smiling beaver logo and red font could confuse customers as it steps up trademark enforcement after more than a dozen lawsuits.
- On July 28, gas station chain Buc-ee's filed a federal lawsuit against Beaver's Mini Mart in Beavercreek, Ohio, alleging the store's smiling beaver logo and red font cause consumer confusion.
- Buc-Ee's has filed roughly a dozen lawsuits nationwide against small businesses with cartoon animal mascots, with most defendants settling or redesigning logos because they lack resources to fight the chain.
- Following a July 26 'Last Week Tonight' segment, host John Oliver goaded Buc-ee's to sue him by creating a 7-foot squirrel mascot, Mr. Nutterbutter, with profits supporting Hunger Free America.
- Beavercreek councilman Zach Upton called the lawsuit an overreach, saying "Common sense is not prevailing," while Mini Mart owner Vik Boparai questioned why his decade-old store was targeted.
- As Buc-ee's expands into the Midwest with an upcoming 73,000-square-foot center in Oak Creek, Wisconsin, city officials project 5 million annual visitors, even as the aggressive brand defense draws scrutiny.
20 Articles
20 Articles
Burlington Free Press
El Paso TimesMini mart sued by Buc-ee's receives support with merch
A company has come out in support of an Ohio mini mart currently being sued by gas station chain Buc-ee's.
Buc-ee's Goes After Tiny Corner Store In Beavercreek, Ohio For Its Beaver Logo Just A Week After John Oliver Called Them Out
John Oliver recently put the gas station mega store chain Buc-ee’s in his crosshairs. He devoted a larger portion of a Last Week Tonight episode to discussing how Buc-ee’s files lawsuits against companies with logos even vaguely resembling theirs in an effort to bully others, according to Oliver. With immense resources at his disposal, John […] The post Buc-ee’s Goes After Tiny Corner Store In Beavercreek, Ohio For Its Beaver Logo Just A Week Af…
Fox Business
Buc-ee’s sues Ohio mini-mart over beaver logo branding, alleging trademark infringement
Buc-ee’s has sued a small mini-mart in Ohio, alleging its cartoon beaver logo is too similar to the popular Texas-based chain's iconic logo, adding to the various lawsuits the company has filed against small stores with cartoon animal branding despite an HBO show daring it to challenge someone its own size.Beaver's Mini Mart in Beavercreek, Ohio, was sued by Buc-ee's late last month over alleged trademark infringement, according to WLWT. Buc-ee'…
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